P3.5 Photo to illustrate licensing.
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UNITED STATES - FEBRUARY 14: DC universe fighting action figures are displayed at the New York Toy Fair 2008 in New York, U.S., on Thursday, Feb. 13, 2008. Mattel Inc., the world's largest toymaker, plans to use toys including action figures from the new Batman film and an Elmo doll that tells stories and jokes to reverse last year's decline in U.S. sales. (Photo by Jin Lee/Bloomberg via Getty Images)