P11.3 / Many experienced speakers are more comfortable with a brief set of notes, or not notes at all, which allows them to communicate more directly with the audience.
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Beth Comstock, senior vice president and chief marketing officer of General Electric Co. (GE), speaks during a keynote session at the The Marketo Marketing Nation Summit 2014 in San Francisco, California, U.S., on Wednesday, April 9, 2014. "Our goal is always to meet the needs of our customers and leveraging innovative marketing software is a practice that allows us to be more responsive with information and service," Comstock said. Photographer: David Paul Morris/Bloomberg via Getty Images